Pieter de Villiers is the Co-Founder and Chief Executive Officer of Clickatell, the global leader in personalised priority messaging. He has established Clickatell as a leading mobile messaging provider, enabling enterprises and consumers to benefit via mobile. De Villiers has led the company and its employees through a decade of robust growth and innovation. He kicked off his career as an optometrist before making a radical shift by accepting an opportunity to join Micrologix in 1998, where he quickly realised the potential of the internet and its intersection with mobility. Since co-founding the company in 2000, Clickatell has grown exponentially, with a special focus on providing services to the financial sector, social communities and other vertical markets. De Villiers is also an active participant in socially responsible organisations and programmes and founded SiMODiSA.org. This organisation works on enabling entrepreneurship in South Africa and Africa.